Lauren Rogers

Our story

Meet Lauren, the Maker Behind the Freshies! Hey, y’all! I’m Lauren — a part-time pediatric dental hygienist and full-time business owner with a love for creating cute, fun, and unique car freshies! My freshie journey began in 2020 as a hobby to keep me busy during downtime while recovering from a major surgery. What started as a fun little creative outlet quickly turned into something much bigger! In 2021, I created a Facebook group to gauge interest in my creations, and the response was incredible. At the time, there weren’t many people making freshies in the Birmingham area, and they quickly became a hit! From there, I started reaching out to local businesses, and before I knew it, my freshies were being sold in several different stores. What began as a hobby had grown into a business I truly love! Car freshies aren’t just about keeping your car smelling amazing — they’re also a fun way to show off your personality! With so many scents, shapes, colors, and designs to choose from, there’s truly something for everyone. I’m so thankful for everyone who has supported my small business & helped turn a little hobby into something so special!